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From The Paddock's avatar

Yes, teams have expanded their PR and media departments in recent years. But there are other factors at play that have limited press access:

1) The rapid growth of VIP programs

2) Rights holders vs. non-rights holders

Rapid Growth of VIP Programs

At this year’s E3 Saxo Classic, the team paddock was closed to journalists and limited to team personnel and paying VIP guests. Organizers reportedly reviewed 2025 paddock numbers and decided to cap access, ultimately prioritizing VIP ticket holders over the press.

Although the move was framed as a capacity issue, the real motivation seems financial—those who pay are granted access, while those who don’t are turned away. Ironically, those journalists who decided to venture down to the paddock to see for themselves found it largely empty with very few people, VIPs or otherwise, moving about.

The major challenge with the rise of VIP programs appears to be their scale. Even when journalists are granted access to the team paddock, the large number of VIP guests these days can make moving about a very difficult task. At events like Flanders Fields and Ronde van Vlaanderen, VIPs and press were given equal access, but it quickly became clear that navigating the paddock would require aggressive elbows-out tactics, which did not endear the press to the VIPs. For the press, the presence of so many VIPs becomes problematic and raises questions. Should race organizers limit the number of VIPs who have access to the paddock, or like the E3 race, limit the press? And if the press is limited, how to choose which members of the press gain access? Rights-holders vs. non-rights holders?

Rights Holders vs. Non-Rights Holders

There's a huge divide these days between rights holders and non-rights-holders, and if a media outlet has not purchased rights, there's really no point anymore in sending journalists to races. The mixed media zone (where press can interview riders) is a hierarchy of rich vs. poor, with non-rights holders (mostly written press) corralled at the far end. Of course, there's also a pecking order within the group of rights holders, with those who pay more at the front of the line. Understandably, after 2 or 3 interviews with the various premium-paying rights holders at the front, riders have had enough and bypass those further down the line, with non-rights holders especially getting shorted - zero access.

Access behind the finish line has also changed dramatically. This area, where riders stop after the race to meet team personnel and where TV crews conduct quick interviews, used to be accessible to non-rights-holding journalists (ASO used to issue a green armband). While restricted to a particular zone behind everyone else, this kind of access often allowed written press to speak with some riders and get a firsthand sense of how the race played out.

The only press area that appears to still guarantee equal access for all journalists - rights holders and non-rights holders - is the press room, where post-race conferences are held. However, even there, some race organizers have begun to cut back - now sometimes holding a conference with only the winner, whereas in the past, 2nd and 3rd-place finishers were also available to the press. I recall one race organizer this spring telling the press something along the lines of, “Only first place matters.”

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