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Neil Ashton's avatar

What is fascinating is having the largest prize purse in world cycling when your sponsor is a limited production “estate winery” and an online discount eyewear brand. Always been intrigued why a brand like Starbucks isn’t in cycling (at least a beverage most of the racers can actually drink in season). They should have enough budget to move the needle.

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Maxwell Yanof's avatar

I love this column. Smart analysis without the cynicism and editorializing of BTP.

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