What is fascinating is having the largest prize purse in world cycling when your sponsor is a limited production “estate winery” and an online discount eyewear brand. Always been intrigued why a brand like Starbucks isn’t in cycling (at least a beverage most of the racers can actually drink in season). They should have enough budget to move the needle.
What is fascinating is having the largest prize purse in world cycling when your sponsor is a limited production “estate winery” and an online discount eyewear brand. Always been intrigued why a brand like Starbucks isn’t in cycling (at least a beverage most of the racers can actually drink in season). They should have enough budget to move the needle.
I love this column. Smart analysis without the cynicism and editorializing of BTP.
That’s a really compelling analysis of One Cycling project and the potential of analytics